Make Data-Driven Decisions
Digital Marketing, Trade & Commerce is about using art, science and quantitative approaches to drive creative, intuitive with data-driven decisions in all aspects of marketing and international business.
Latest Classes
$99 • Saturdays • 11 a.m. to 1 p.m.
Basics of Exporting • TBA
Expanding Market Globally • TBA
Export Finance • TBA
Trade Show Planning • TBA
Program Description
This program provides you with the tools, knowledge, and framework/s to effectively develop and implement digital marketing, trade & commerce strategies, and other tactics for enterprise, government, and other types of organizations.
This program uniquely adds global digital trade and commerce elements with marketing strategies and data-driven decision making.
Who should attend?
- Fresh undergraduates or graduate students who have completed Introductory course in marketing and/or international business (Provide transcript, degree, or certificate.)
- Aspiring Digital Marketing and International Business Professionals who are interested in the field of Digital Marketing and International Business. Must have a minimum of two years’ business experience: international marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
- Currently practicing Marketing and/or International Business Professional intending
to upgrade their skills.
Must have a minimum of two years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.) - Entrepreneurs, Senior Managers, Executives with more than two years’ business experience who wish to understand the field of Digital Marketing and International Business
Admission Requirements and Deadlines
- Fresh undergraduates or graduate students who have completed Introductory course in marketing or business (Provide transcript, degree, or certificate.)
- Aspiring digital marketing professionals who are interested in the field of Digital Marketing. Must have a minimum of two years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.)
- Currently practicing marketing professionals intending to upgrade their skills.
Must have a minimum of two years’ business experience: marketing, finance, supply chain, logistics, information technology, and related fields. (Provide professional references.) - Entrepreneurs, senior managers, executives with more than two years’ business experience who wish to understand the field of Digital Marketing.
Tuition Cost and Basics
$499 for each course.
Learning Outcomes
This certificate program is designed to provide a comprehensive, formal body of knowledge in this evolving field of expertise.
- Learners will gain new knowledge in principles and practice of global digital marketing, trade & commerce; ethics and legal practices; digital technology infrastructure; and digital marketing. Trade & commerce analytics.
- Learners will gain new skills.
- Able to craft global digital marketing, trade & commerce strategies and tactics.
- Implement global digital marketing, trade & commerce strategies and tactics.
- Measure global digital marketing, trade & commerce strategies and tactics.